Challenge
Hermann Scherer is one of Germany's best-known keynote speakers and authors. His audience is huge, and his site drew a steady stream of visitors with real questions. How do I sharpen my positioning? How do I become visible? Which of his events or programs fits me?
The site answered none of that. It listed events, online programs, and books, and left every visitor to figure out the rest alone. Motivated people arrived, browsed static pages, and left with their question still open.
Solution
We put a personal AI assistant at the center of the site. It greets every visitor, answers questions about positioning and visibility the way his team would, and guides each person to the event or program that actually fits them.
The assistant is trained on his positioning and his work, and it does not run unsupervised. Our engineers direct the AI, review how it answers, and keep tightening it. The technology does the talking. People stay in charge of what it says.
What we built
- A personal AI assistant at the heart of the site
- Conversations that answer positioning and visibility questions
- Guided routing from chat to the right event or program
- Training on his positioning, content, and offers
- Supervision tools that keep our engineers in control
- Site sections for events, online programs, and books
Outcome
The site now starts a conversation instead of presenting pages. Visitors get answers in his voice, at any hour, and leave with a concrete next step toward an event or program. The assistant works like a first talk with his team, and his team keeps full control over what it says.
Ready when you are.
Every project starts with a conversation. No lengthy scoping documents. No enterprise sales cycle. If we’re the right fit for what you’re building, you’ll know by the end of the first call.
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